Meet the Team
Two Generations. One Seriously Cool Team.
Creativity runs in the family. We bring different backgrounds, different perspectives, and different strengths to the table. That's exactly why it works.
One of us might ask, "What if we did this?"
The other might ask, "Okay, but why are we doing it?"
Somewhere between those two questions is usually a really great idea.
Taylor Busch-Anderson (Kulju)
Founder & Creative Director
Taylor is the big-picture thinker, creative problem solver, and idea person behind Kulju Consulting. Her career has taken her across industries, audiences, and creative challenges—giving her a unique ability to step into almost any business, uncover what makes it special, and figure out how to make people pay attention.
Taylor began her marketing career in boutique fashion, where she developed her eye for branding, visual storytelling, social media, and short-form content creation. From there, she entered the arts and culture industry, working with and promoting a diverse range of artists and creative talent while learning how to tell stories that connect people to experiences.
She then brought her creative talents to the Michigan Chamber of Commerce, a statewide organization focused on business advocacy and public policy. As Creative Director, Taylor had the opportunity to promote and support businesses across Michigan—from small businesses and entrepreneurs to major statewide employers—developing creative strategies and campaigns for organizations across virtually every industry.
Never one to stay in one lane, Taylor next expanded her horizons into the cannabis industry, joining Higher Love Cannabis Co. as Marketing Director. There, she helped build and market what quickly became one of the most recognizable cannabis brands in the Midwest, leading everything from brand strategy and integrated campaigns to experiential marketing, content creation, social media, creative direction, and large-scale events.
Today, Taylor brings that wide-ranging experience to Kulju Consulting. She specializes in taking an idea—sometimes even a half-formed one—and figuring out how to bring it to life. From logos and brand identities to campaigns, content, experiences, and completely out-of-the-box concepts, she loves discovering what makes a business different and turning it into something people can see, feel, experience, and remember.
Taylor believes the best marketing doesn’t just look good. It tells a story, creates a connection, gets people talking—and ultimately drives results.
HER COOL FACTOR: Big ideas, bold concepts, and finding the story no one else thought to tell.
Vikki Kulju
Director of Strategy & Public Relations
A marketing and communications professional with decades of experience helping businesses, nonprofits, and communities build brands and connect with their audiences.
Vikki has a talent for seeing the potential others overlook. She transformed a talented home cook into the Yooper Goddess®, one of the Upper Peninsula's most recognizable consumer brands. By developing a distinctive brand identity, compelling story, and integrated marketing strategy, she helped build a business that expanded from a simple love of cooking into three published cookbooks, a successful retail product line, a thriving online store, and a brick-and-mortar retail presence. It's a testament to her belief that with the right strategy, an authentic story can become an enduring brand.
Vikki has earned national recognition for innovative marketing and economic development. Her honors include:
• U.S. Economic Development Administration Excellence in Rural Economic Development Award for the redevelopment of K.I. Sawyer Air Force Base.
• International Economic Development Council (IEDC) Gold Award for the Upper Michigan Green Aviation Coalition Green Aviation Conference.
• International Economic Development Council (IEDC) Silver Award for creating the Upper Michigan Green Aviation Coalition, recognized for Regionalism and Cross-Border Collaboration.
• National Association of Industrial Developers Award for Best Rural Marketing Brochure and Direct Mail Campaign.
At Kulju Consulting, Vikki leads strategy and public relations, helping clients build brands, launch transformational projects, attract investment, forge strategic partnerships, and communicate with confidence—from local initiatives to nationally significant economic development efforts.
HER COOL FACTOR:
Turning vision into momentum by connecting the right people, crafting compelling stories, and opening doors that create lasting impact.
Vikki@KuljuConsulting.com
Ready to Uncover Your Cool?
Drop us a note and let’s craft something awesome together!